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New Graphic Identity: DAVID RUBIN Land Collective

2017 is bringing many exciting changes to DAVID RUBIN Land Collective, as we mark our fourth year as a studio. Today, as we celebrate this fourth anniversary, we’re delighted to share our new graphic identity with you. Created in collaboration with Jiminie Ha and Fahad Al-Hunaif of W/——Projects, our new brand represents the space between in landscape. Landscape is the space between buildings, and the space between people in conversation: it is the connective tissue of our society. It’s in this space that we design with empathy, celebrating the best aspects of the human condition and our collective culture.

W/——Projects has created a flexible system where the underscore of the logo acts as a visual bridge between Land Collective, our projects, and the collective consciousness that is at the heart of our work. As a system, the underscore can be split across deliverables, and invites viewers to use the underscore as a wayfinding structure. W/——Projects have created renowned work in publications and the arts, including the Harvard Design Magazine, SURFACE magazine, publications for Rizzoli and Condé Nast, as well as their own limited edition art periodical, White Zinfandel. For more information about our graphic identity, visit www.land-collective.com.

DAVID RUBIN Land Collective’s new graphic identity is the beginning of great things to come in 2017. In addition to many engaging new commissions, this spring we will move into our new studio space designed by Dragani Martone Studio (dMAS). We look forward to sharing more information with you soon about our new home at 57 North Second Street in Philadelphia’s arts-filled Old City District, as well our forthcoming gallery component focusing on the breadth of landscape.