Center City Landscape Development Plan, Allentown

Working with developer City Center Allentown, DAVID RUBIN Land Collective re-imagined downtown Allentown’s public spaces as pedestrian-friendly gathering places that integrate art and nature, and offer a range of amenities for the City’s diverse citizenry. The plan recommends a series of catalytic projects to support a planned influx of residents to the downtown core, including improvement and extension of the ArtsWalk. The planning project was informed by the community in a day-long sidewalk engagement session giving citizens the opportunity to dot-vote on proposed designs and offer their own ideas about downtown. The planning project was informed by the voices of those in the community, recorded in a day-long engagement session where citizens voted on specific designs being proposed as part of the overall framework. This engagement included dot-voting, love notes/break up notes to Allentown, an interactive photo booth, priority mapping, and voting on specific park programming elements.